One of the best ways to analyse a set of financial statements is to look at a public company’s 10-K.  The 10-k is a mandatory annual filing for all public companies’ and provides a wealth of information about the business, operational and financial information about the entity.  Google’s is particularly interesting, as most of us are intimately familiar with at least some of Google’s wide array of services, yet its business model is fairly simple and accessible.  The bulk of its revenues are derived from advertising and its expense comprise primarily of amounts paid to adsense members, employee salaries and stock compensation and maintenance of its data centres.  Whether you are considering Google as an investment or trying to glean some insight into how one of the world’s most successful companies’ operates, a review of their 10-k is interesting (it helps if you are a finance geek) and insightful reading.  Below is a review and analysis of some financial facts and figures from their 2010 10-K.