Why the Critics are Wrong about "The Social Network"

As someone who has been wanting to see “The Social Network”, I was sceptical that it was going to be able to live up to it’s 97% rating on Rotten Tomatoes – the bar seemed way too high.   Also, I wasn't convinced that Aaron Sorkin, with his rapid fire, wisecracky, yet somewhat unrealistic dialogue, was going to be able to make the movie seem natural.  On the other hand, I was encouraged by the fact that Nine Inch Nails was scoring the movie and David Fincher was directing, (Fight Club is one of my favourite book adaptations). 

The movie’s opening scene, a conversation between Zuckerberg and his girlfriend, is immediately gripping.   The dialogue is fast paced and wisecrack heavy, but it actually seems completely credible and realistic.  You get an immediate sense of what drives Zuckerberg – he wants to prove himself and be recognized - without having to resort to clumsy or ham-fisted narration.   From then on, the narrative unfolds through a  series of flashbacks invoked by questions posed in  two separate depositions.  Jesse Eisenberg’s performance is understated and nuanced. He is able to communicate a great deal without any apparent change in his facial expression.  The Winklevosses are the quintessential Harvard “crew” – handsome, fit, entitled and slightly douchey.  Their encounter with Larry Summers (who knew that  he was the Dean of Harvard) is an illuminating (although probably embellished) detail. Justin Timberlake is totally convincing as Sean Parker, the co-founder of Napster, who helped Facebook get it's first round of VC funding, although he comes across as being a bit of a dick.

Read More

3 Great Resources For Your Facebook Business Page

 

Every small business should consider setting up a facebook business page.  Except for your time (which is an opportunity cost), there are no explicit costs to setting up a page, and the rewards can be significant.  Keep in mind that, after you have set up your page and have found 25 people to like it, you are entitled to a "vanity" url (mine is http://www.facebook.com/montrealfinancial) This, in addition to being kind of exciting, is akin to reserving a domain name for your business.

Below are three articles that provide essential guidance and resources to anyone looking to either setup a business page for the first time, or enhance their existing page.  It is important to note that a facebook page does require regular updates, and  interaction to act as an effective marketing tool.

 

 

Read More

Noteworthy: August27, 2010 - Email Signature, Best Investment Advice, Client Referral Incentives and Questions for Small Business

Do: company, website and business twitter account

Dont: personal details, random quote

To increase your net worth - pay off debt that carries an interest rate greater than 5%, don't be afraid to not invest in times of uncertainty and take advantage of cash discounts.

Discounts, gift certificates and a simple thank you are examples of incentives to get existing clients to provide referrals.

For maximum effectiveness of online marketing strategies, owners of small businesses should (among other things) be checking search engine placement for their business, examine their sources of revenue (are you diversified?), and use social  media to their greatest advantage.

<!--f9b09e13af514549971d9d9071be43e2-->