24 Cost Effective Ways to Promote Your Small Business

 

After thinking long and hard you have decided that is time to launch your own business.  You have a great product or service, you’ve come up with a compelling business name, all the paperwork has been filed and you have picked out the perfect location (or setup a snazzy new home office).  Everything seems to be set for your new independent life as a business owner.  And then you realize that nobody except your spouse and cat knows about your new venture.   So, how do you bring your fabulous new product to your target market's attention?  One way is to use the “build it and they will come” approach.  This is usually not particularly effective (even Google, who historically launches products with little fanfare, could benefit from a little more marketing).  The other, more effective approach is to get out there and promote your business.  Of course in the initial stages, marketing budgets tend to be miniscule.  On the other hand, many new business owners have time on their hands, while they wait to be deluged by orders.  Below is a list of 25 cost effective ways to promote your small business:

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Daily Spiel: Starbucks Logo, Duplicate Quickbooks Invoices, Promote your Small Biz Website

It's Not About the Starbucks Logo, Stupid

It seems that this picture is worth a lot more than a thousand words.  Starbucks removes Starbucks from it's logo and makes it more minimalist thereby joining the ranks of Nike, Apple and McDonald (explainersunnecessary).  This should allow them to change direction and pursue greater expansion opportunities.

Duplicating Invoices in Quickbooks

If you've ever wondered about how to duplicate an invoice in Quickbooks either because it is similar to another invoice or you want to create a recurring invoice :

Small Business Accounting Software for Canadians

There are actually two ways to do this:

1. Select the invoice you want to duplicate and click on Edit on your menu (or right click) on the invoice and select "duplicate invoice". Voila - you have a duplicate invoice.

2. Same as above, but instead of duplicate invoice select "memorize" invoice. A dialog box will come up asking you (among other things) "how often" to which you can select the appropriate time period (in your case it would be annually). You can then choose to either remind you when the invoice comes due or QB can automatically enter the invoice.

(Answered on Quora)

How to Promote a New Small Biz Website

Some great ideas for promoting your smalll business website.  Free options include signing up for Google analytics, setting up a business blog (search engines tend to rank websites with blogs higher) as well as Twitter and Facebook accounts.  Additionally, commenting on other blogs in your niche and answering questions on Yahoo answers and I would add on Quora and Business.com are other free and effective ways to improve your website exposure and establish yourself as an authority.