Every small business should consider setting up a facebook business page. Except for your time (which is an opportunity cost), there are no explicit costs to setting up a page, and the rewards can be significant. Keep in mind that, after you have set up your page and have found 25 people to like it, you are entitled to a "vanity" url (mine is http://www.facebook.com/montrealfinancial) This, in addition to being kind of exciting, is akin to reserving a domain name for your business.
Below are three articles that provide essential guidance and resources to anyone looking to either setup a business page for the first time, or enhance their existing page. It is important to note that a facebook page does require regular updates, and interaction to act as an effective marketing tool.