- The art (and science) of email signature
Do: company, website and business twitter account
Dont: personal details, random quote
- The Best Investment Advice
To increase your net worth - pay off debt that carries an interest rate greater than 5%, don't be afraid to not invest in times of uncertainty and take advantage of cash discounts.
- Incentives for Client Referrals
Discounts, gift certificates and a simple thank you are examples of incentives to get existing clients to provide referrals.
- 7 Questions for Small Businesses
For maximum effectiveness of online marketing strategies, owners of small businesses should (among other things) be checking search engine placement for their business, examine their sources of revenue (are you diversified?), and use social media to their greatest advantage.